ABOUT ME
Personal
Keith Soriano is a husband, dad, and follower of Jesus Christ. His faith is the foundation for how he leads, learns, and loves—whether at home, in his work with PGA Members, or in his community. Married to Holli, Keith treasures the partnership and grounding they share as they raise their children with an emphasis on God, character, gratitude, and joy.
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The name of this blog, Sole in the Soil, carries layers of meaning. Sole plays on soul, a reflection of faith, and the saving grace of Jesus Christ who redeems our souls. It nods to his affinity for sneakers, too, symbols of creativity and personality. Soil speaks to the fairways where golf is lived and felt, and to the richer soil of life itself, where faith is planted, family grows, and legacy takes root.
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Keith believes that presence matters more than perfection. He values everyday moments as much as milestones: cheering in the stands, sitting at the dinner table, or sharing encouragement with those entrusted to his care. His hope is to live a life that multiplies impact, leaves things better than he found them, and points others toward what truly lasts.
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Professional
Keith Soriano, PGA is a 25-year veteran of the golf industry with experience spanning roles such as Assistant Professional, Head Professional, Director of Golf, Director of Player Development, Director of Consumer Engagement, and Assistant Executive Director within the Colorado Section of the PGA. Elected to PGA Membership in 2008, he has served on both the Colorado and Utah PGA Boards of Directors and contributed to committees including Player Development, Education, Mentoring, Special Awards, and Membership.
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For the past seven years, Keith has advanced through positions as Career Consultant, Regional Director, and now Senior Consultant & Western Director of PGA Career Services, leading a team that supports PGA Members across multiple Sections. His earlier tenure as a Section staff leader further shaped his understanding of operations, governance, and professional development within the Association.
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At the heart of his career is a clear calling: to leverage his experience, empathy, and expertise to elevate the careers of PGA Professionals and strengthen the communities they serve.